Sarah Parkinson Hartke has spent her 20+ year career working with nonprofit organizations as a client, consultant and fundraiser. Over the past several years, she has been privileged to serve Schultz & Williams’s client base in nearly every sector of the nonprofit industry, including healthcare, conservation, arts and culture, social service, higher education and membership. Sarah enjoys the many challenges involved in helping her S&W clients achieve organizational goals in an increasingly competitive fundraising environment. At the same time, she is inspired by her clients’ dedication to their missions and the unrelenting generosity of individual donors.

Sarah manages the growing S&W direct response team while also serving several of the firm’s key accounts. In addition, she focuses on program assessments and new business development. Sarah’s list of current clients includes Cornell Lab of Ornithology, Good Shepherd Rehabilitation Network, Lucile Packard Foundation for Children’s Health, and SSM Health Cardinal Glennon Children’s Hospital Foundation.

Early in her career, Sarah served many nonprofit organizations working for a direct marketing agency in DC whose clients ranged from small local organizations to large international organizations across a variety of sectors, including animal welfare, social justice, arts and culture, and conservation. Her large client roster included Animal Legal Defense Fund, World Wildlife Fund, American Rivers and Friends of the Kennedy Center.

Sarah also spent ten years on the client side in several roles for World Wildlife Fund in Washington, DC, serving in a variety of capacities from direct response production coordinator to program manager, ultimately directing WWF’s acquisition, renewal, sweepstakes, list strategy, affinity marketing, and calendar and premium programs.

After relocating to Philadelphia, Sarah worked for a small direct marketing agency specializing in fundraising for public television and radio clients. She subsequently spent several years as an independent consultant for a large, national conservation organization, managing their acquisition program, focused specifically on list strategy, implementation and analysis for their high-volume and very successful membership acquisition program.

Sarah holds a B.A. degree in visual communications from Trinity University in Washington, D.C.



Special Content: The Roadmap to Recovery

As nonprofits everywhere face unprecedented challenges, S&W is stepping forward to help—working on rapid response strategies with our clients, curating resources for easy access, offering answers from our expert team, and bringing people together from across the nonprofit world to share ideas. The point, as we say, is Powering Missions That Matter—now at the moment they matter most.

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