As a member of the Schultz & Williams team, Lauren Hansen-Flaschen provides strategic planning consulting to nonprofit clients. With a background in research for strategic decision-making and performance evaluation, Lauren provides clients with a roadmap to achieve their goals through evidence-based and iterative processes.
Lauren’s background includes strategic planning and landscape analysis for public sector organizations in the workforce development, economic development and tourism sectors. Her ten years of experience working for nonprofit organizations in the Philadelphia area gives her an insider view of the challenges and changing needs that nonprofits face each year, from funding constraints to mission drift to adverse environmental conditions. She also has provided public policy analysis and reports for advocacy efforts by executive leaders.
Prior to joining Schultz & Williams, Lauren was director of research at VISIT PHILADELPHIA, Greater Philadelphia’s regional tourism marketing organization. She oversaw the extensive research program which drove strategic decision-making across the organization. Through leading cross-departmental project teams, her worked guided the development of brand identity and target market campaigns, established key performance indicators to measure success and optimized efforts towards high-yield tactics and opportunities.
Lauren has an in-depth understanding of on-the-ground community development issues, having served as vice president and zoning chair of a West Philadelphia civic association for four years. Her efforts to convene community members of all backgrounds to gather their input and advocate on their behalf resulted in shaping residential and business development projects in-line with community values.
Lauren holds a master’s degree in Public Administration from the University of Pennsylvania and a bachelor’s degree from Boston University. In 2018, Lauren was awarded the MMGY Global Yesawich Award for Marketing Excellence, an international honor, for her industry leading market research that shaped the acclaimed and highly successful multicultural campaigns, “We Got You: Philly” and “Filadelfia-You Gotta Feel It”.