Lauren leads the strategic and business planning practice at Schultz & Williams. With expertise in stakeholder relations, team leadership, research and facilitation for strategic decision-making, Lauren and her team provide clients with a roadmap to achieve their goals through highly engaging, inclusive, and iterative processes.

For clients considering shifting their operational model, she and her team provide strategic business planning to assess the current model, identify how it can be evolved to increase revenue streams, maximize resources, match programs to new or expanded audiences, build internal infrastructure, and deliver detailed multi-year financial projections.

Lauren’s background includes strategic planning and landscape analysis for nonprofit and public sector organizations in the social services, arts & culture, environmental, workforce development, economic development, and tourism sectors. Her twelve years of experience working for nonprofit organizations in the Philadelphia area gives her an insider view of the challenges and changing needs that nonprofits face each year, from funding constraints to mission drift to adverse environmental conditions.

Prior Experience

Prior to joining Schultz & Williams, Lauren was director of research at VISIT PHILADELPHIA, Greater Philadelphia’s regional tourism marketing organization. She oversaw the extensive research program which drove strategic decision-making across the organization. Through leading cross-departmental project teams, her work guided the development of brand identity and target market campaigns, established key performance indicators to measure success, and optimized efforts towards high-yield tactics and opportunities.

In 2018, Lauren was awarded the MMGY Global Yesawich Award for Marketing Excellence, an international honor, for her industry-leading market research that shaped the acclaimed and highly successful multicultural campaigns, “We Got You: Philly” and “Filadelfia-You Gotta Feel It.”