Dell brings to Schultz & Williams more than 35 years of nonprofit management experience that ranges from branding, copywriting and production of marketing materials to planning and executing comprehensive marketing strategies for sectors including education, arts and culture, zoos, community service organizations and professional associations.
As vice president of marketing at the Philadelphia Zoo, Dell managed all aspects of marketing, sales, admissions and membership programs. She also led a team of marketing professionals through the successful grand opening of New Jersey State Aquarium at Camden (now Adventure Aquarium), acquiring more than 18,000 charter members through highly targeted direct response campaigns. Additionally, Dell organized and documented a comprehensive membership operations plan for the Philadelphia Museum of Art, and she was director of marketing and sales at The Franklin Institute Science Museum from 1982 to 1985.
Since coming to S&W in 2005, Dell has completed marketing audits and plans for The Wetlands Institute (Stone Harbor, NJ), Avampato Discovery Museum, now Clay Center, (Charleston, WV), American Alliance of Museums (Washington, D.C.) and Greater Los Angeles Zoological Association. She has also been working with Fairmount Water Works (Philadelphia, PA), Woodlynde School (Wayne, PA) and Association of Advancement Services Professionals (Chicago, IL) to develop brand identity platforms.
For five years, Dell served as S&W’s lead consultant at Delaware County Community College (Media, PA). Under her leadership, the College established a new brand identity, logo, tag line and awareness-building marketing campaign. She also acted as the College’s marketing director, creating and executing a comprehensive marketing plan that included advertising, direct mail and college-wide customer service initiatives.
Dell thrives on challenges and considers her degree in sociology, and her Certificate in Management for Cultural and Nonprofit Organizations from The Nonprofit Center at La Salle University’s School of Business to be just the right assets for meeting the distinctive needs of nonprofit organizations.