Overview

Brad brings extensive digital fundraising, advocacy, marketing, and advertising experience to Schultz & Williams. He directs our digital experts through the planning, execution, and analyses of multi-channel campaigns that take a holistic approach to fundraising and help our clients achieve their short and long-term goals.

Brad leads our direct response and digital experts through comprehensive assessments of every client’s digital program needs and then creates tailored, informed fundraising campaigns. These may include email engagement, list-building, social media, content creation, digital advertising, design and development, analysis, and optimization. Each campaign is calculated to meet and exceed client goals and deeply resonate with donors, prospects, and target audiences. Based on S&W’s own inclusive analyses, Brad ensures that every multi-channel effort is closely monitored and evaluated to guarantee that future fundraising and membership plans are built on actual results.

Prior Experience

Prior to joining Schultz & Williams, Brad served as director of marketing and social media at Drexel University. From 2008 to 2013, he was a new media campaign manager and consultant for the Service Employees International Union (SEIU) in Washington, D.C. Brad also worked at several leading digital agencies and public affairs firms in Washington and taught digital content strategy as an adjunct instructor at La Salle University.

Recent S&W Clients

  • International Campaign for Tibet
  • The Planetary Society
  • American Prairie Reserve

Education

  • Bachelor’s Degree in Psychology – Drexel University
  • Master’s Degree in Communication, Culture, and Technology with a concentration in Politics and Media – Georgetown University

 

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