DM201 Takeaways

DM201 Takeaways

Insights into current trends in the direct response fundraising field were the highlight of the 2019 Direct Marketing Association of Washington’s DM 201 Conference in Philadelphia. Members of our digital and direct mail team share four important strategies for fundraising success.

What’s Not in the Data

What’s Not in the Data

You probably already know it’s imperative to record and understand your donors’ transactional data. Data helps you develop a collective understanding of your donor’s behavior, concerns and preferences. Data gives you tangible proof of certain inclinations. It informs personalization and fosters integrated communications. But what about the intangibles?