Two members of our digital team spent a full day at the Direct Marketing Association of Washington, D.C.’s Digital Day. Here, they share takeaways from key sessions and programs at the event.
The Direct Marketing Association of Washington’s (DMAW) annual Digital Day provided members of our digital team with insights into current trends in the nonprofit digital advocacy and fundraising world!
You probably already know it’s imperative to record and understand your donors’ transactional data. Data helps you develop a collective understanding of your donor’s behavior, concerns and preferences. Data gives you tangible proof of certain inclinations. It informs personalization and fosters integrated communications. But what about the intangibles?
Insights on the Balancing Act: Digital Strategies for Donor and Patient Acquisition – a Special Children’s Hospital Article
At Schultz & Williams, we bring an integrated approach to everything we do. We’ve found that a unified approach is greater than the sum of its parts.