Find out how Journey Mapping—an exercise of visualizing the chronology of touchpoints that a constituent has with your organization—can illuminate specifically where, when and how constituents interact with your organization.
Mid-level giving is the heart of any organization’s fundraising program, providing critical operating support both short- and long-term. Find out here how to find, engage and solicit mid-level donors and to execute a successful mid-level program for your nonprofit.
Two members of our digital team spent a full day at the Direct Marketing Association of Washington, D.C.’s Digital Day. Here, they share takeaways from key sessions and programs at the event.
The Direct Marketing Association of Washington’s (DMAW) annual Digital Day provided members of our digital team with insights into current trends in the nonprofit digital advocacy and fundraising world!
You probably already know it’s imperative to record and understand your donors’ transactional data. Data helps you develop a collective understanding of your donor’s behavior, concerns and preferences. Data gives you tangible proof of certain inclinations. It informs personalization and fosters integrated communications. But what about the intangibles?