What’s Not in the Data

What’s Not in the Data

You probably already know it’s imperative to record and understand your donors’ transactional data. Data helps you develop a collective understanding of your donor’s behavior, concerns and preferences. Data gives you tangible proof of certain inclinations. It informs personalization and fosters integrated communications. But what about the intangibles?

Special Content: The Roadmap to Recovery

As nonprofits everywhere face unprecedented challenges, S&W is stepping forward to help—working on rapid response strategies with our clients, curating resources for easy access, offering answers from our expert team, and bringing people together from across the nonprofit world to share ideas. The point, as we say, is Powering Missions That Matter—now at the moment they matter most.

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