International Campaign for Tibet
Schultz & Williams (S&W) partnered with the International Campaign for Tibet (ICT) to create a direct response campaign that told the global story of the atrocities that persist in Tibet at the hands of the Chinese government. Through the use of a map, specific and varied examples of oppression were pinpointed across the region and coupled with examples of the critical work completed by ICT–through donor support–to challenge the Chinese government and advocate for the rights of Tibetans. By spotlighting systematic actions taken by the Chinese authorities, S&W visually showed donors the gravity of the situation facing the people of Tibet.
Integrating mail, email and a lightbox, S&W communicated that while the Chinese government attacks the people of Tibet from many angles, the boundless compassion and support of donors pushes through borders and is the critical link to help Tibetans.