CASE STUDY

No One Left Behind

No One Left Behind (NOLB) is the only nation-wide nonprofit dedicated to ensuring that America keeps its promise to our interpreters from Iraq and Afghanistan, who bravely served alongside US military and government personnel. Their service to the US was based, in part, on a promise that they would be welcomed to the US and given the opportunity to thrive here. NOLB advocates for a speedier Special Immigrant Visa (SIV) application process for interpreters, provides emergency financial aid to newly arrived interpreters and their families, and helps to establish long-term stability for these families through capacity and community building.

Highlights

Getting Prepared

NOLB Board asked S&W for help in organizing its annual giving structure and capacity. It wanted to be prepared for a surge of interest in its mission following the launch of a new CBS comedy, The United States of Al, about a US Marine veteran and his former Afghan interpreter who moves to the US.

Greater Gift Potential

Schultz & Williams’ goal was to improve the efficiency and effectiveness of NOLB’s online giving strategies. In evaluating NOLB’s donor base, however, S&W also identified significant untapped potential for a longer-term major gift strategy.

Increased Online Contributions

The improvements made by S&W to NOLB’s digital annual fund program led to an increase of over 1,000% in online contributions during the spring and early summer of 2021, as the new television program increased broad public awareness of NOLB’s work. S&W designed a major gift fundraising plan to help NOLB build a strong major gift pipeline over a 3-to-5-year period.

The Challenge

The fall of Kabul in Afghanistan on August 15, 2021 changed everything overnight. The plight of hundreds of thousands of Afghans trying to flee Afghanistan drew national concern and attention for weeks. There was an outpouring of support for NOLB:  over an 8-week period, NOLB received more than $12 million in contributions, both large and small, from individuals, corporations, and foundations. NOLB is working quickly to build out its staff and organize its activities to be able to provide the assistance that will be urgently needed. Tens of thousands of Afghan refugees already have arrived in the US, and many more thousands will arrive in the months to come.

The Solution

Schultz & Williams helped NOLB manage the acknowledgment process for the new gifts that came in and provided counsel on how to steward these contributions over the longer term. We also provided strategic advice to the Board Chair and the Board’s Development Committee. Looking ahead, we feel confident that the annual fund and major gift road map developed by S&W will help guide NOLB as deploys its newfound support on behalf of Afghan interpreters and their families. We want to express our gratitude to all the Afghan nationals who served alongside our military and to NOLB which so tirelessly serves these special families.

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