Marketing

Stand Out In The Crowd.

Put Your Brand To Work.

Build Strong Connections with Prospective Donors.

Today’s fundraising marketplace is more crowded and competitive than ever. That means your organization must stand out as a philanthropic priority for individuals, donors, foundations and institutions to support and give to your mission or cause.

A strong values-driven organizational brand and donor-centric messaging will inspire the generosity that will help achieve your mission. That’s where Schultz & Williams comes in.

When you partner with our marketing experts, you’ll get the insights, strategies and direction you need to ensure a fully integrated, well-branded approach to your next campaign. We’ll bring your organization’s vision and mission to life as a strong case for support, inspiring action to achieve your fundraising goals.

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Branding & Positioning

Develop a stand-out, 360-degree strategy that inspires your audience to make meaningful individual donations, major gifts, planned giving arrangements, grants and more.

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Campaign Strategy

Plan campaigns that are brand-aligned, reach your audience, and deliver on achievable goals.

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Campaigning & Communications

Become empowered to execute one-on-one, quiet- and public-facing communications strategies.

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Campaign Materials

Take your brand to full design through creative execution of printed materials and brochures.

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Multi-Channel Marketing

Reach your members, constituents or customers wherever they are with messages that inspire action.

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Research & Development

Learn more about your philanthropic community through deep, actionable market, opinion and audience research.

Case Study: North Penn Commons

Bringing four organizations together as resource-sharing partners is complicated – but S&W was up for the challenge. Today, North Penn Commons is quickly becoming the central hub of its community.

Case Study: Delaware Museum of Natural History

The Museum’s Goal is to become a place and resource that inspires the next generation to make the world a better place.

Case Study: Woodlynde School

As one of the of the oldest and most successful independent college preparatory schools for students with learning differences in the Philadelphia area, Woodlynde School employs specialized instruction and support to prepare students in grades K–12 for future study and work.

Testimonials.

"In the midst of institutional changes, a challenging economy and increased competition, Woodlynde School was faced with a critical need to develop a communications plan that would effectively showcase the School's unique position in the marketplace and promote its eductional attributes and advantages. First things first, we hired Schultz & Williams to help us develop a brand identity platform-positioning statement, key messages and byline-that has now become the foundation of our creative and strategic communications plan for the School. With S&W's support and professional guidance, we now have the tools and resources we need to move forward with precise, consistent and compelling messaging across all forms of media, putting us on a solid course for success."

– Lisa Ketcham, Director of Advancement, Woodlynde School

"HealthSpark Foundation had the idea of North Penn Commons, aligning with its focus to encourage collaboration and partnership to achieve improved systems efficiencies and programmatic outcomes. In order to launch the project and bring it to fruition, Schultz & Williams conducted a capital campaign feasibility study, prepared a case statement and developed a brand identify - all essential ingredients of the successful four-year campaign. These elements helped the four organizations 'own the project,' conveying a sense of opportunity and possibility to the Board, staff, consumers and the community at-large."

– Russell Johnson, President and Chief Executive Officer, HealthSpark Foundation

"In the midst of institutional changes, a challenging economy and increased competition, Woodlynde School was faced with a critical need to develop a communications plan that would effectively showcase the School's unique position in the marketplace and promote its eductional attributes and advantages. First things first, we hired Schultz & Williams to help us develop a brand identity platform-positioning statement, key messages and byline-that has now become the foundation of our creative and strategic communications plan for the School. With S&W's support and professional guidance, we now have the tools and resources we need to move forward with precise, consistent and compelling messaging across all forms of media, putting us on a solid course for success."

– Lisa Ketcham, Director of Advancement, Woodlynde School

"HealthSpark Foundation had the idea of North Penn Commons, aligning with its focus to encourage collaboration and partnership to achieve improved systems efficiencies and programmatic outcomes. In order to launch the project and bring it to fruition, Schultz & Williams conducted a capital campaign feasibility study, prepared a case statement and developed a brand identify - all essential ingredients of the successful four-year campaign. These elements helped the four organizations 'own the project,' conveying a sense of opportunity and possibility to the Board, staff, consumers and the community at-large."

– Russell Johnson, President and Chief Executive Officer, HealthSpark Foundation