Essays & Editorials

For Nonprofits, Uncertainty Equals Opportunity

Today more than ever, the nonprofit community is being looked to as an example of justice, fairness, creativity and compassion. This presents an unparalleled opportunity for the entire sector to assert itself and to have an even greater positive impact on our communities, and those who benefit from the services only we can provide.
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For Nonprofits, Uncertainty Equals Opportunity

Beyond the Ask—A Balanced Approach to Connecting With Donors

When people think of direct-response fundraising they tend to think of one thing: fundraising appeals. The reality, however, is that “asks” are just one part of a successful, multi-touch engagement approach with donors and prospects. Learn about how best in class direct response programs balance the key types of messages and outreach.
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Beyond the Ask—A Balanced Approach to Connecting With Donors

The Power of Asking “What if?”: Scenario Planning in Strange Days

Given the rapidly changing world around us and the extreme uncertainty we all face when it comes to the coming weeks, months and year, seeing the future would be a superpower even Captain Marvel would envy. Through the process of scenario planning we can be almost as well prepared as if we had a crystal ball.
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The Power of Asking “What if?”: Scenario Planning in Strange Days

Recession Planning: Drawing Your Roadmap to Recovery

As we look ahead to the second half of 2020, the world is a more uncertain place than most people alive today can remember. The sheer number of important unanswerable questions we now face presents a real challenge. In this article, we share advice for nonprofits and their fundraisers on how best to meet the challenge of the uncertain times we face.
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Recession Planning: Drawing Your Roadmap to Recovery

Adapting Every Day: Message Strategies for Changing Times

In a world constantly in motion, organizations must continually adapt and adjust in order to send the right messages to donors. They must keep updating their story so that it makes sense in the moment. This article shares advice about how to shape an effective messaging strategy in a time of rapid change.
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Adapting Every Day: Message Strategies for Changing Times

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Special Content: The Roadmap to Recovery

As nonprofits everywhere face unprecedented challenges, S&W is stepping forward to help—working on rapid response strategies with our clients, curating resources for easy access, offering answers from our expert team, and bringing people together from across the nonprofit world to share ideas. The point, as we say, is Powering Missions That Matter—now at the moment they matter most.

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