Essays & Editorials

Takeaways from the American Museum Membership Conference 2019

Our five top takeaways from the 2019 American Museum Membership Conference offer insights and great ideas inspired by new strategies, trends, and success stories from the world of membership. These may prove quite useful as you work to strengthen the membership program at your organization.
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2019 American Museum Membership Conference

DM201 Takeaways

Insights into current trends in the direct response fundraising field were the highlight of the 2019 Direct Marketing Association of Washington’s DM 201 Conference in Philadelphia. Members of our digital and direct mail team share four important strategies for fundraising success.
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2019 Direct Marketing Association of Washington’s DM 201 Conference

How to Find, Engage and Solicit Mid-Level Donors

"How to Find, Engage and Solicit Mid-Level Donors" was presented at AFP-Greater Philadelphia Chapter's Compass Conference by Senior Consultants Garth Allen (left) and Carla Ricci (middle) along with Julia Newman, director of annual giving at the Museum of the American Revolution. Click "Read More" to view slides.
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Senior Consultants Garth Allen (left) and Carla Ricci (middle) along with Julia Newman, director of annual giving at the Museum of the American Revolution

The Path to a Successful Campaign

We have extensive experience planning and implementing campaigns from $500,000 to $500 million for organizations of all types, giving us a unique perspective on what works and what doesn’t work in campaign fundraising.
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The Path to a Successful Campaign

What’s Not in the Data

You probably already know it’s imperative to record and understand your donors’ transactional data. Data helps you develop a collective understanding of your donor’s behavior, concerns and preferences. Data gives you tangible proof of certain inclinations. It informs personalization and fosters integrated communications. But what about the intangibles?
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What’s Not in the Data

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