Essays & Editorials

Jun20197

Takeaways from the American Museum Membership Conference 2019

Our five top takeaways from the 2019 American Museum Membership Conference offer insights and great ideas inspired by new strategies, trends, and success stories from the world of membership. These may prove quite useful as you work to strengthen the membership program at your organization.

Jun20196

DM201 Takeaways

Insights into current trends in the direct response fundraising field were the highlight of the 2019 Direct Marketing Association of Washington’s DM 201 Conference in Philadelphia. Members of our digital and direct mail team share four important strategies for fundraising success.

2019 Direct Marketing Association of Washington’s DM 201 Conference

Jun20195

How to Find, Engage and Solicit Mid-Level Donors

"How to Find, Engage and Solicit Mid-Level Donors" was presented at AFP-Greater Philadelphia Chapter's Compass Conference by Senior Consultants Garth Allen (left) and Carla Ricci (middle) along with Julia Newman, director of annual giving at the Museum of the American Revolution. Click "Read More" to view slides.

Senior Consultants Garth Allen (left) and Carla Ricci (middle) along with Julia Newman, director of annual giving at the Museum of the American Revolution

May201922

Fundamentals of the Successful Capital Campaign

Learn the twelve (12) steps of a successful campaign process as presented by Senior Consultant Kathleen Watson at Drexel University's Museum Leadership Program on May 15. View Slides...

May20192

Taking the Mystery out of Digital: How to Create Reliable and Repeatable Digital Campaigns

Despite their prominence for over a decade, digital campaigns can still be seen as mysterious—or worse, as a flash in the pan that’s not to be counted on in the future.

Mar201928

The Path to a Successful Campaign

We have extensive experience planning and implementing campaigns from $500,000 to $500 million for organizations of all types, giving us a unique perspective on what works and what doesn’t work in campaign fundraising.

Mar201928

Building Momentum through a Leadership Transition

Associate Director Jill Macauley defines best practices for how leadership transition, whether planned or unexpected, can be directed with a sure hand and a proven plan of action.

Mar201928

Simple Steps to Starting a Major Gifts Program

What are the necessary steps for starting a successful major gifts program? Our team member Shirley Trauger shares her expertise on the topic and offers a ten-step Major Gifts Work Plan.

Mar20191

Takeaways from the 2019 CASE NAIS Independent Schools Conference

Schultz & Williams (S&W) was thrilled to welcome the 2019 CASE-NAIS Independent Schools Conference to our hometown of Philadelphia. Several of our consultants attended and came away full of new insights and inspiration. Here, we are pleased to share some of...

Feb201928

What’s Not in the Data

You probably already know it’s imperative to record and understand your donors’ transactional data. Data helps you develop a collective understanding of your donor’s behavior, concerns and preferences. Data gives you tangible proof of certain inclinations. It informs personalization and fosters integrated communications. But what about the intangibles?