It’s Monday morning and you’re sitting with your first cup of coffee of the day. You open the newspaper and see this headline on page one: “Mr. and Mrs. Benefactor Give $1 Million to Fund ABC Organization.”
For most nonprofits, the realities of fundraising and marketing today—declining acquisition and retention rates, shifting donor/member expectations, economic and competitive pressures and internal dynamics (e.g. silos)—make it increasingly difficult to attract new members and donors.
I’m new to my role at Schultz & Williams and couldn’t be more thrilled to be part of the team. And while I’m “new” to the company, I’m not new to direct response.
Recently, a team of Schultz & Williams staff attended The Bridge Conference, and were asked to share new ideas to consider