Despite their prominence for over a decade, digital campaigns can still be seen as mysterious—or worse, as a flash in the pan that’s not to be counted on in the future.
We have extensive experience planning and implementing campaigns from $500,000 to $500 million for organizations of all types, giving us a unique perspective on what works and what doesn’t work in campaign fundraising.
Associate Director Jill Macauley defines best practices for how leadership transition, whether planned or unexpected, can be directed with a sure hand and a proven plan of action.
What are the necessary steps for starting a successful major gifts program? Our team member Shirley Trauger shares her expertise on the topic and offers a ten-step Major Gifts Work Plan.
You probably already know it’s imperative to record and understand your donors’ transactional data. Data helps you develop a collective understanding of your donor’s behavior, concerns and preferences. Data gives you tangible proof of certain inclinations. It informs personalization and fosters integrated communications. But what about the intangibles?