When people think of direct-response fundraising they tend to think of one thing: fundraising appeals. The reality, however, is that “asks” are just one part of a successful, multi-touch engagement approach with donors and prospects. Learn about how best in class direct response programs balance the key types of messages and outreach.
Fundraising has faced ever-changing challenges as we’ve worked to inspire donor support and discern a path to recovery. In order to move forward, we need to seize the opportunities that this challenging time—like all challenging times—presents us with.
Given the rapidly changing world around us and the extreme uncertainty we all face when it comes to the coming weeks, months and year, seeing the future would be a superpower even Captain Marvel would envy. Through the process of scenario planning we can be almost as well prepared as if we had a crystal ball.
The impacts of the COVID-19 pandemic can vary strikingly from one organization to another. Some organizations have seen their operations paralyzed, yet a different subset, such as S&W client Philabundance, have found themselves in higher demand.
One thing we have all learned over the last few months is that bad situations can bring out the best in people. We wanted to take a moment to spotlight and applaud just a few of the many examples of our clients’ creative solutions to meeting unexpected challenges.
As we look ahead to the second half of 2020, the world is a more uncertain place than most people alive today can remember. The sheer number of important unanswerable questions we now face presents a real challenge. In this article, we share advice for nonprofits and their fundraisers on how best to meet the challenge of the uncertain times we face.