You probably already know it’s imperative to record and understand your donors’ transactional data. Data helps you develop a collective understanding of your donor’s behavior, concerns and preferences. Data gives you tangible proof of certain inclinations. It informs personalization and fosters integrated communications. But what about the intangibles?
We’ve learned a lot about what it takes to execute a successful fundraising program. Today, I’d like to share some of our expertise.
Effective fundraising for a children’s hospital through direct marketing channels requires all the standard best practices―whether addressing long-time donors or targeted prospects:
Our goal is to raise money; as we all know, that’s time-consuming. Every step in the process takes thought and time, beginning with preparing the data.
A thoughtful plan and actionable strategy are integral to the success of a newly formed mid-level giving club