Every year about this time, the American Alliance of Museums’ Center for the Future of Museums releases TrendsWatch, its annual forecasting report, which explores trends that are likely to affect museums.
It’s Monday morning and you’re sitting with your first cup of coffee of the day. You open the newspaper and see this headline on page one: “Mr. and Mrs. Benefactor Give $1 Million to Fund ABC Organization.”
It’s time to convert to new constituent relationship management (CRM) software to track your donors and prospects (and possibly other constituents).