Brad brings extensive digital fundraising, advocacy, marketing and advertising experience to Schultz & Williams. He leads our digital experts through the planning, execution and analyses of multi-channel campaigns that take a holistic approach to fundraising and help our clients achieve their short- and long-term goals.
Brad assists our direct response team in assessing the needs of every client and creating tailored, informed fundraising campaigns that may include email engagement and list-building, social media, content creation, digital advertising, design and development, analysis, and optimization—all of which are designed to meet and exceed the goals of our clients and to deeply resonate with their donors, prospects and target audiences.
These strategies are currently executed for clients such as International Campaign for Tibet (Washington, D.C.), Newseum (Washington, D.C.), New England Aquarium (Boston), and Children’s Mercy Kansas City. Based on S&W’s own inclusive analyses, Brad sees that every multi-channel effort is closely monitored and evaluated to ensure that future fundraising and membership plans are built on actual results.
Prior to joining Schultz & Williams, Brad served as director of marketing and social media at Drexel University (Philadelphia). From 2008 to 2013, he was a new media campaign manager and consultant for the Service Employees International Union (SEIU) in Washington, D.C. Brad also worked at several leading digital agencies and public affairs firms in Washington and has taught digital content strategy as an adjunct instructor at La Salle University in Philadelphia.
Brad has a bachelor’s degree in psychology with a minor in sociology from Drexel University and an M.A. degree in communication, culture and technology with a concentration in politics and media from Georgetown University. He lives in Philadelphia with his wife and young son.