As consultant and direct response executive, Betsy oversees membership and mid-level giving programs for such S&W nonprofit clients as zoos, aquariums, museums and other cultural institutions
With her expertise in building membership and mid-level programs from the ground up and breathing new life into existing programs, Betsy is highly qualified to provide a full range of fundraising consulting services, including multi-channel direct response campaigns.
Betsy works with clients to help them evaluate their current program(s), establish achievable short – and long term goals and develop practical, applicable marketing plans designed to reach sustainable membership and fundraising success. As a professional consultant, she is committed to a strong partnership with every client, developing customized, creative plans that fit each organization’s unique needs and available resources.
Her broad nonprofit experience in program assessment, strategic planning and multi-channel direct response marketing for acquisition, retention, stewardship and cultivation is the foundation of her holistic approach to every client challenge.
Before joining Schultz & Williams in 2014, Betsy was director of membership at the National Constitution Center, where she oversaw the membership program from its grassroots beginning through its growth to a robust base of loyal supporters. With prior work in government offices, Betsy brings more than 16 years of experience in public service and the nonprofit sector, helping diverse clients fulfill their dynamic missions.
Betsy obtained her bachelor’s degree in political science from Allegheny College.