You probably already know it’s imperative to record and understand your donors’ transactional data. Data helps you develop a collective understanding of your donor’s behavior, concerns and preferences. Data gives you tangible proof of certain inclinations. It informs personalization and fosters integrated communications. But what about the intangibles?
Insights on the Balancing Act: Digital Strategies for Donor and Patient Acquisition – a Special Children’s Hospital Article
At Schultz & Williams, we bring an integrated approach to everything we do. We’ve found that a unified approach is greater than the sum of its parts.