Focusing on integrating data-driven strategies with targeted, donor-centered messaging, Krista has worked with full-service direct and data marketing firms serving organizations such as the Smithsonian Institution, World Food Program USA, Holocaust Memorial Museum, The Nature Conservancy, Human Rights Campaign, the USO, Environmental Defense Fund and National Jewish Health to name a few.

At Schultz & Williams, Krista is managing direct marketing teams responsible for developing and executing multi-channel membership and fundraising campaigns for a wide-range of clients including children’s hospitals and healthcare institutions, zoos and aquariums, social justice agencies, advocacy groups, and museums. She is based in Washington, D.C. also leading the firm’s direct marketing business development efforts.

In addition to her extensive direct marketing background, Krista holds a bachelor’s degree from the University of Virginia and a master’s degree from Bowling Green State University in Bowling Green, Ohio.

“I am delighted to welcome Krista to Schultz & Williams,” said President Scott Schultz. “With her expertise in digital and direct mail integration, actionable data analysis and deepening donor engagement, we are confident that she brings strong leadership to our direct response teams and will greatly benefit our expanding client base.”

Founded in 1987, Schultz & Williams is a national consulting firm dedicated to helping nonprofits of every size and sector achieve financial stability, meet organizational goals and support greater mission impact. Headquartered in Philadelphia, PA, Schultz & Williams also has operations in Los Angeles, CA, San Francisco CA, and Washington, D.C.