We have extensive experience planning and implementing campaigns from $500,000 to $500 million for organizations of all types, giving us a unique perspective on what works and what doesn’t work in campaign fundraising. In this paper, we take a closer look at the four elements—a case for support, a cultivated constituency, effective leadership, and staffing and infrastructure—we have identified as essential to a successful campaign. We also address the crucial role of the overall planning process and some of the top trends we’ve recently encountered.

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