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June 2010– Schultz & Williams Direct (S&W Direct) continues its tradition of excellence with recognition at the Benny Awards!

S&W Direct recently took home a Philadelphia Direct Marketing Association (PDMA) 2010 Benjamin Franklin Award for Marketing Excellence (the “Benny”) as well as an Honorable Mention, adding to S&W’s growing list of achievements in the field of direct marketing.

More than 160 direct marketing professionals from the region were in attendance earlier this month, as S&W Direct received the Benny for work on The Planetary Society’s Advanced Renewal campaign in the Direct Mail, Non-Profit category. With S&W Direct’s help, The Planetary Society’s Advanced Renewal campaign exceeded all original projections in terms of response rate, average gift and net income.

S&W Direct also received a Benny Honorable Mention in the nonprofit Multi- Media category for the firm’s efforts on the Wildlife Conservation Society’s Tiger Matching Campaign. This was the Society’s most successful fundraising campaign to date—bringing in over 427% more money than expected!

The Benny Awards have been an annual tradition in Philadelphia for over 35 years. This year’s submissions were reviewed by a panel of direct marketing experts from the Direct Marketing Association of New York. Amid tough competition, S&W Direct was one of thirty winners and three honorable mentions for this event, which honors not only nonprofit direct marketing results, but also those from across many industries.

With its two 2010 awards, S&W Direct has won ten Bennys in various categories since 1996. Click here for a full listing of past S&W Direct awards.

Founded in 1987, Schultz & Williams is a national consulting firm headquartered in Philadelphia, Pennsylvania. Today S&W works with nonprofits throughout the United States and continues to exemplify its legacy as one of the first firms in the country to combine the principles of development, management and marketing into our consulting services—an approach that proves successful for nearly every client challenge.