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June 2010–Schultz & Williams Direct (S&W Direct) is pleased to begin work to bolster The Pennsylvania Horticultural Society’s Annual Giving program.

Recognizing a moment of opportunity amidst a leadership transition, The Pennsylvania Horticultural Society (PHS) – host of the world’s largest indoor flower show – has engaged S&W Direct to help create a strategic Annual Giving roadmap.

S&W Direct is working with PHS leadership and staff to conduct an in-depth assessment of the organization’s previous and current Annual Giving efforts. Based on this comprehensive review, S&W Direct will help PHS develop an integrated plan for Annual Giving that builds from past success, and lessons learned from previous campaigns.

The new roadmap will incorporate tailored marketing and communication strategies resulting in a more robust, productive Annual Giving program. S&W Direct is honored to lead this effort that supports the Pennsylvania Horticultural Society’s current programming and dynamic future initiatives.

The Pennsylvania Horticultural Society is a nonprofit membership organization founded in 1827 with a mission to “motivate people to improve the quality of life and create a sense of community through horticulture.” PHS fulfills its mission through a wide range of events and programs including the world-renowned Philadelphia Flower Show, garden tours and community greening projects across the region. In fact, Philadelphia Green, a program of PHS, is the nation’s largest urban greening program, that has been increasing in momentum and leading the city toward a “sustainable” future.

Founded in 1987, Schultz & Williams is a national consulting firm headquartered in Philadelphia, Pennsylvania. Today S&W works with nonprofits throughout the United States and continues to exemplify its legacy as one of the first firms in the country to combine the principles of development, management and marketing into our consulting services—an approach that proves successful for nearly every client challenge.