It is truly amazing how our understanding of donor prospect research has changed in recent years, partly because of the abundance of information available at our fingertips! New ways to access that information, to segment and target your best prospects, and to assign your most loyal, consistent, and philanthropic alumni, parents, and friends to your staff effectively is easier than ever. In this session hear more about new tools available to you that can make this process as efficient and effective as possible. Whether you are planning a campaign or just interested in maximizing your donors’ potential for major gifts, planned giving, or annual giving, you will hear more about new ways of donor prospecting available to schools of all sizes and budgets that may change your previous ideas about the value of research. We will offer concrete examples of schools we have worked with to show you how they have benefitted from these new tools. And, through open dialogue we will tackle some of your prospecting challenges and goals.