Direct Response

Stand Out. Inspire Response. See Results.

Integrated Campaigns. Amplified Results.

Custom Direct Response Solutions.

Realize the full potential of your direct marketing program by partnering with Schultz & Williams, a leader in direct response marketing for more than 30 years.

Schultz & Williams will partner with you to develop a data-driven, responsive approach to address your organization’s unique fundraising and membership needs and opportunities.

We blend analysis, best practices and our insight to help you to meet (and exceed) your direct response goals. S&W brings deep multi-channel competencies to our client engagements, including direct mail, telemarketing, email, digital advertising, social media, and face-to-face fundraising.  Our team is adept at developing high-level projections for integrated programs, and translating them into actionable annual plans and campaign-based strategies for annual giving, mid-level giving and membership. We’ll partner with you to bring insights and innovation to your approach, helping your organization to stand out and inspire response

Direct Response Services that Drive Results.

Partner with Schultz & Williams’ experienced team to reach your direct marketing program’s potential. By marrying our Data and Digital divisions we create driven strategies with creative, innovative ideas, S&W will develop a customized approach to meet your unique goals.

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Multi-Channel Direct Response Fundraising

We leverage multiple channels to drive engagement, deepen connection and raise funds.

Content and Creative Development

Change that drives engagement to get the results you seek.

List and Media Strategy

Identify the most effective way to reach your audience, inspire action and achieve your best ROI.

Full Production Services

Leverage our superior end-to-end production services for high quality campaigns on time and on budget.

A Full Lifecycle of Direct Response Programs

Connect meaningfully with supporters at every stage of the donor lifecycle: acquisition, cultivation, retention and upgrade. Schultz & Williams’ holistic, cross-channel approach ensures your direct response programs are not only beautiful but seamless, successful and scalable.

Create A Meaningful Donor Journey

Donors are looking to make a difference through their relationship  with your organization. We can help you guide them to a path to deeper investment.

Donor Acquisition and Appeals

Find, acquire and activate donors to support your mission.

Mid-Level & Sustainer Giving

Deepen donor investment in your mission with giving programs that inspire them.

Stewardship & Cultivation

Reach out to your supporters in meaningful ways, engaging them where and how they want.

Membership Acquisition & Renewal

Grow and maintain your organization’s membership through campaigns that reach members across channels.

Case Study: The Cornell Lab of Ornithology

Improving an already committed and engaged donor base requires collaboration and a forward-thinking client partner that is willing and even eager to invest in calculated, targeted risks to find breakthroughs.

Case Study: New England Aquarium

As the Aquarium’s agency partner, S&W was asked to help launch a mid-level program designed to develop members into philanthropists and re-engage lapsed donors.

Case Study: St. Vincent Meals on Wheels

A 30-year client of Schultz & Williams, St. Vincent Meals on Wheels is today the largest privately funded Meals on Wheels program in America, serving more than 2,700 meals a day.

Testimonials

“WAY TO GO TEAM!!! We are most grateful for the hard work everyone at S&W put in to help us exceed our goals for 2016, and we’re excited to take this positive momentum into our 2017 program! It truly makes an impact on what the ICT programs team can do, and in turn leads to even stronger efforts to SAVE TIBET. Thank you all!”

– Lizzy Ludwig, Deputy Director of Development
International Campaign for Tibet

“They are true partners who do whatever it takes to help us accomplish our mission, thanks to their focused strategies, targeted creative, in-depth analysis and, most of all, heart.”

– Daryl T. Twerdahl, Executive Director
St. Vincent Meals on Wheels

Meet Our Direct Response Team.

Erica Avery

Erica Avery

Sarah Backenstoe

Sarah Backenstoe

Steve Berman

Steve Berman

Victoria Carbone

Victoria Carbone

Jeff Clarke

Jeff Clarke

Danielle Deugo

Danielle Deugo

Laura Deutsch

Laura Deutsch

Laura Webster Esposito

Laura Webster Esposito

Sarah Fabritiis

Sarah Fabritiis

Leah Garden

Leah Garden

Jean Guerilus

Jean Guerilus

Mary Hackett

Mary Hackett

Sarah P. Hartke

Sarah P. Hartke

Theresa Leinker

Theresa Leinker

Brad Levinson

Brad Levinson

Caroline Lipinski

Caroline Lipinski

Betsy Murray

Betsy Murray

Nicholas Parker

Nicholas Parker

Kevin Robinson

Kevin Robinson

Mary H. Schultz

Mary H. Schultz

Kristin Parker Serrano

Kristin Parker Serrano

Owen Sullivan

Owen Sullivan

Harmony Tasker

Harmony Tasker

Elizabeth Velardi

Elizabeth Velardi

Ready To Reach Your Goals?

We’d love to hear from you about your direct response needs and goals. Please reach out to us today!

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