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examples of our work

Wildlife Conservation Society – Tiger Matching Gift Campaign

The Wildlife Conservation Society is one of America’s oldest conservation organizations—in 1895, it led the recovery effort for the American bison. But now, WCS is facing a recovery effort of its own— it recently discontinued its award-winning magazine, and WCS must now retain its subscribers while changing the entire model of communicating with its constituency. Rather than contacting subscribers to renew their magazine subscriptions, WCS is appealing to its donors with a philanthropic message. (more)

The Planetary Society – E-survey

Schultz & Williams designed a complementary e-mail and direct mail survey campaign. The direct mail survey contained four questions, while the e-mail contained many more survey questions than the direct mail piece. This allowed TPS to save costs on the direct mail appeal and to ask all of the questions they needed. (more)

Toledo Zoo – E-acquisition

Schultz & Williams designed a postcard-style e-mail to supplement the traditional direct mail package, which contained only a few lines of copy highlighting the all-important membership discount offer. (more)

The Partnership for the Homeless – Interim Website

In 1998, the Partnership for the Homeless created its first website. By 2007, the site was outdated and, in fact, did not reflect the quality or importance of the Partnership’s work. Schultz & Williams stepped in and developed an interim site that allows them to post the most up-to-date information, and provides opportunities for people to donate online and submit applications to become Partnership for the Homeless volunteers. (more)

Dallas Zoo & Aquarium – E-renewals

As part of a broader 5-part series, Schultz & Williams recommended sending out an e-blast to members one month before their membership expires and again during the month of expiration. These short e-mails encouraged members to join online to receive instant benefits; as an added incentive, members could also receive a discount on their membership renewal fee if they joined online. (more)

Saint Vincent Meals on Wheels – Website

Despite great success raising money through direct mail and other traditional fundraising initiatives over the years with Saint Vincent Meals on Wheels, a long-time S&W client, S&W decided it was time to look to their website as a fundraising tool—another place to make contact with potential donors, but one which was currently being underutilized. (more)

Greater Los Angeles Zoo Association – E-renewals

In order to strengthen the response rates of the Greater Los Angeles Zoo Association’s membership campaigns, Schultz & Williams incorporated an e-mail series to a portion of lapsed members. The e-mails' look and offer were the same as the mail; however, the e-mails stressed the ease and convenience of joining online with links to the membership page embedded within the e-mail itself. (more)

Please Touch Museum – Capital Campaign E-appeals

The Please Touch Museum launched the public phase of their capital campaign with the help of Schultz & Williams (S&W) in the fall of 2007. S&W wrote and designed an e-mail—mail—e-mail campaign in order to remind potential donors about the opportunity to be a part of the Museum’s move to a historic building in Philadelphia. (more)