Case Study:

Providence Animal Center

THE CLIENT

For more than a century, Providence Animal Center (formerly known as Delaware County SPCA), has dedicated itself to ending the homelessness and suffering of companion animals by fostering adoptions; community education and outreach programs; cruelty investigations; and accessible, affordable wellness and medical services.

Under new leadership provided by an experienced animal welfare executive, Providence has undergone a significant transition in its mission and activities from operating as an open admission animal shelter for Delaware County, PA, to serving as a lifesaving shelter for companion animals, which means that no adoptable animal is euthanized.

The biggest issue facing Providence Animal Center is one that has been a challenge throughout its recent history—its aging facilities: They lack the space and modernization needed to operate now and into the future. In 2014, the organization’s Board of Directors approved a master plan for expansion and renovation of the Center’s central services facility.

This project will nearly double the size of the Center’s footprint, modernize and enlarge its medical and surgical operations, and transform customers’ experience with an expanded adoption center. The Board also approved the organization’s first-ever capital campaign to raise funds for facility improvements.

Animals Saved in 2016

Years of Service

%

Save Rate

Animals in Shelter and in Foster Care

Highlights

Revealing The Bar

In 2014, Schultz & Williams conducted a Campaign Planning Study to determine whether the Providence Animal Center could raise substantial philanthropic support to renovate and construct needed facilities and maintain its ongoing programs.

Setting Strategic Direction

Once it was determined that the Center could raise the funds, Schultz & Williams was retained as campaign counsel to launch and set the strategic direction for the Building a Forever Future $2.75 million capital campaign.

Achieving Goals with S&W StaffSolutions™

Today, Providence Animal Center is temporarily staffed by a Schultz & Williams senior development consultant who is filling a critical role—due to the departure of the Center’s Director of Advancement – ensuring that both operating and capital fundraising goals are being met.

The Challenges

Two challenges remain for Providence Animal Center to conquer in accomplishing its goal of becoming the dominant animal welfare organization in the Delaware Valley: to refresh its image and develop a more robust fundraising program.

As an independent 501(c)(3) nonprofit charitable organization, the Center has worked diligently over the past two years to transform its image and overcome misperceptions that it receives funding from government sources or any SPCA or humane group. It underwent a rebranding process and in 2016 announced its new name, which better portrays its lifesaving work.

While Providence Animal Center had long been engaged in efforts to raise contributed income through direct mail appeals and special events, major gift and capital fundraising were new to the organization. Their leadership recognized that they would require professional external expertise to enhance their fundraising and to meet an ambitious goal for the capital campaign.

Our Work Together

Since 2014, Schultz & Williams (S&W) has served in a variety of roles to assist Providence Animal Center in building its base of support for both operating and capital needs. S&W was hired by the Center in the summer of 2014 to conduct a Campaign Planning Study that would determine whether the organization could raise substantial philanthropic support to renovate and construct needed facilities and maintain its ongoing programs.

Based on the results of that study, S&W was engaged in January 2015 to serve as Campaign Counsel to help launch and set the strategic direction for the Building a Forever Future $2.75 million capital campaign. S&W continued to serve in that capacity through 2016, assisting with the recruitment of volunteer leadership for the campaign; preparing the Case for Support; providing direction and supporting the Board and Campaign Steering Committee; and identifying and developing strategies for top campaign prospects.

Beginning in January 2017 and continuing to the present, S&W has been providing strategic direction for the Center’s capital campaign and is now also filling a staffing role, due to the departure of the Center’s Director of Advancement—therefore ensuring that both operating and capital target goals are being met.

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